Together with Tian Stöhr we photographed a family in their home to create authentic social content for HelloFresh. Our goal was to capture real moments – from cooking together to relaxed eating at the table. The pictures show how uncomplicated and enjoyable a balanced diet can be. Natural light, a warm atmosphere and real emotions were the focus of the recordings. By working closely with the family, we were able to create authentic content that reflects everyday life. The focus was on naturalness and spontaneity in order to create a real connection. Social content thrives on real experiences – that’s exactly what we wanted to capture. The result is emotional images that perfectly convey the core of HelloFresh.