Sunrise is launching its new employer branding campaign “Challengers Wanted”, developed by Sir Mary in Zurich. The message: We are looking for doers who question structures and take responsibility. Photographer and DOP Tian STÖHR c/o UPFRONT implemented the concept in the LED Cave Berlin – including specially developed AI-generated backgrounds. The result is a visually striking campaign that positions Sunrise as a future-oriented employer.

It was produced by LUNIK and the PROTOKOLL GROUP was responsible for the creative retouch.

The campaign includes digital channels, social media and internal measures for existing employees. It is complemented by a content series with blog posts and videos that provide authentic insights into everyday working life at Sunrise.