When Jack Daniels hired Wolfgang to shoot their summer campaign for more of what they call his “no bullshit” photography, it was a summer slam dunk. A bit of Jack, a lot of summer set-ups, and a bunch of cool outdoor locations in Berlin to play in. What could possibly go wrong? Four days of torrential downpour, that’s what.
Plan B – Better, Ballistics, and Badass! Switching up the whole campaign to indoor summer parties, Wolfie and the team cranked the summer vibes to overdrive. New locations, awesome talent, special lighting, music blasting on set, let’s rock.Cos that’s how Wolfie rolls. The result; Jack freaking loved the work.
Wolfgang: 1. Summer rains: 0. Cheers!